Our Team
Debbie Riddle - Florida East Coast
A lot has changed in the food service industry in the last 30 years, for that matter a lot has changed in the last couple of years. But one thing that hasn’t changed is that our customers want someone that is honest with them, even if it’s bad news, just be honest. They would rather hear the bad news and know that we are working on a solution than for us to lie about the situation or avoid their calls or emails. Our customers want someone that is easily accessible, someone that answers their emails and returns phone calls. Our customers want someone who is there for the long haul and not just there to make a sale and then disappear. Our dealers and distributors call on us because they know we are dependable, that we will go above and beyond to make sure that everything is right and that they are happy. Our manufacturers are great because they too stand behind their products and try to make sure that the customer is happy. We love what we do and we love our manufactures as well as our dealers and distributors
Ph. 863-581-1764
Dan Felice - Florida West Coast
It's not just about selling products to the dealers and walking away, it's partnering with dealers and meeting with end users to assist them throughout the ordering process. This is something I've prioritized since joining BMA in the fall of 2019. I am fortunate to work alongside talented people in the foodservice industry to assist in carrying out the vision of the end user. I believe we represent some of the best manufacturers in the foodservice industry. Whether it's a factory we use for front of house or back of house, we are committed to making sure the dealer and end user is satisfied with their purchase. One of the thrills I have is going back to a project and seeing our factory products in grocery stores, restaurants, or hotels. If you're working on a new construction project, remodel, or new addition, we would appreciate the opportunity to let us go to work for you.
Ph. 863-797-6855
Helene Frankel - South Florida & Export
Every sale is a new experience. Whether it be one item or a new project from the ground floor.
My goal is to provide knowledge and excellent service to help you succeed. I have been in all facets of the Hotel and Restaurant business from Restaurant Owner, F&B Director, Purchasing Director for a major hotel chain, Export Sales, and Street Sales Representative and for the last 26+ years a Manufacturer / Factory Representative. Let me help you bring your ideas and concepts to reality.
Ph. 954-558-4067
Dale Riddle - Showroom/Office
Working as a buyer at a foodservice dealer for more than 20 years there are four things I wanted from sales reps that called on me.
1) Make sure I had the latest catalog and current pricing.
2) Make me aware of current sales or specials the manufacturer is offering.
3) Be available when an issue arises and tell me the TRUTH! Even if it’s bad!
4) Above all, return phone calls and emails ASAP. Don’t ignore me!
- These are the same principles we strive to maintain at BMA Reps each and every day.
- Along with this I would add, represent our factories well and be an asset to our dealers.
- LET BMA REPS GO TO WORK FOR YOU!
Ph. 863-413-0426